Television advertising

Watch this...

OK now for some good old traditional TV advertising... above is the ad shown on ITV in the last few weeks of the X-factor television show.

The first thing about this is that it will immediately hit its target audience obviously because they are all likely to be watching the show! This is also a natural progression for the TV show as towards then end of the series is when an increasing amount of people will be tuning in.

With regards to the theme and production of the advert, it is definitely matched against the TV shows. It also appears to be an extension of the show and a vehicle for the audiences to continue and fully round off the whole X-factor experience by that I mean all the original competitors are back for one final time to perform in the same performance before they break off and continue their own careers.

This ad is likely to be a very cheap production as it uses clips from the ITV1 show and just imposes text over the top. I believe this ad is impeccable to the whole campaign of the Live Tour despite its relative easy construction. This is because if it was not shown potential attendees could possibly assume the Tour is not going ahead as in previous years, also in this case from all my previous research there does not appear to much in the way of pushing ticket sales.. therefore I would assume most of the sales are likely to be generated off the back of the TV shows, more than likely as Christmas presents!

I will be back to compare any television advertisement for the Ideal Home Show tomorrow!

A little while later...

So I could not actually find any television advertisement for the 2012 show.. but i did find one from previous years show, my thoughts are that maybe this years ad will go live on TV next week in the lead up to the show starting. As I have previously said in previous posts, this sort of event, which runs for a number of weeks/days is more likely to attract the spontaneous punter as the whole excursion to London will not be based around this show, unlike the X-factor Live Tour.

Another point to make about the ad is that it has many celebrity endorsements and appearances, this is something that is extremely strong in the whole advertising campaign and is something I will discuss in my next post...