Having said that as we were negotiating the crowds on the tube... and Badger was discovering that you need to stand to the right because Londoners won't ask you to move! I spotted an ad for the Ideal Home Show... but photographing it appeared to be more difficult.
Badger on the other hand... even while not being the most sober person in the world managed to capture this ---->>
At the end of a night after enjoying Camden and having a skin full of booze, we spotted another advertisement on the tube. Callum insisted on getting in on the act for this one... and yes we were those annoying drunk people on the tubes and trains that night...
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| Callum loving the train |
But I think tube advertisement is definitely more suited to the Ideal Home Show based upon the concept of the show, by that I mean it is the type of event you can drop in and out of the show over the two weeks, therefore potential attendees will see the ad and will consider a visit over the next week or so. But The X-factor Live Tour is more of a one off show type of event, where attendees will plan there night around the show. Spontaneous visits will be higher with the Ideal Home Show.
Tube advertisement is immensely valuable in London, as the tube carries around 1,107 million passengers per year! Also according to CBS Outdoor, the company who sell the ads to companies, 87% of commuters enjoy the advertisements as a welcome break from the monotony of the journey. Some more statistics include each passenger waits on the platform for an average of 3 minutes and spends around 13 minutes inside the carriage! Its a no brainer really... if you need to promote an event in London and can afford the tube ads... its a must have!
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