Target Audience

To find the target audience for the Ideal Home Show was remarkably easy... as they listed a visitor profile on their website within the Interested in Exhibiting section. So section done right?... well probably not as this is university so I should apply some thoughts, views and compare the two events!

http://www.idealhomeshow.co.uk/interested-in-exhibiting/

So moving on to the X-factor Live Tour, I was hoping for similar results and nicely presented list of who they actively target their marketing at... after looking through the X-factor's main website (because there isn't a dedicated Live Tour site), as expected this wasn't the case. I then thought that if I could get a profile of the average viewer to the X-factor's television shows, as this would be the same audience as the Live Tour. So I went on the hunt to find ITV's advertising website and as expected found a profile of the average viewer to the show. 

http://www.itvmedia.co.uk/the-x-factor

Right down to comparing the two! Without even reading the information it was obvious that the Ideal Home Show's information was much more comprehensive, which could suggest that the target audience is more niche than the X-factor. This is backed up by a Guardian report into the viewing figures for X-factor compared to Strictly Come Dancing on BBC1, this report states that despite a drop from 17.2 million views of the final in 2010 a staggering 13.1 million people still tuned in to the 2011 final which is a fifth of the UK's population. 

With such a large capture from the X-factor there are almost definitely overlaps with people who will attend the Ideal Home Show and the X-factor Live Tour, one similarity I have noticed is that they both have a high interest in attracting females. Even though the ITV site doesn't state the per cent of males to females... I would expect it is not too dissimilar to Ideal Home Show. (I may have to look into this more)

X-fractor is obviously going to appeal to a younger audience as it hits their interests and hobbies on the head... and the fact that not many people own a house/flat in their late teens and early twenties! 

This pretty much is all I can say based on the information I have... I think I might have another look into the X-factor to see if I can find any reports or newspaper articles on the target profile!

• http://www.idealhomeshow.co.uk/interested-in-exhibiting/
• http://www.itvmedia.co.uk/the-x-factor
• http://www.guardian.co.uk/news/datablog/2011/dec/12/x-factor-strictly-come-dancing-viewing-figures